Whether you work in marketing, financial control or another area of a company, want to start your own business, or wish to pursue a career in consultancy, our Business Administration degree programme will lay the foundations for your success. Our flexible programme allows you to specialise through specific modules, preparing you perfectly for a Master's degree - or enabling you to discover your own interests and talents first. Apply now and shape your successful future.
Restricted admission (Application to the University)
Language
German
Credits
180 Credits
CHE-Ranking
Top ratings in general study situation
One degree, many opportunities
Please note: The Faculty of Business and Economics is redesigning the Bachelor’s programme in Business Administration with effect from the 2026/2027 winter semester to prepare you specifically for new social and economic challenges. In light of digitalisation, sustainability and global transformation processes, the curriculum and skills required are being updated to ensure a future-oriented and practice-oriented education. The information on this website, as well as the relevant study and examination regulations, apply to all students commencing their studies in the 2026/2027 winter semester.
Information for students already enrolled can be found here.
How does an idea become a successful business? How can companies increase their efficiency while maintaining sustainability? What does it mean to run a business responsibly? In our Bachelor's programme in Business Administration, you will gain specialist knowledge and the ability to analyse and solve complex business challenges using academic methods that are analytically sound, theory-driven and, at the same time, applicable in practice. You can tailor your studies to suit your individual needs. You can focus specifically on areas such as management, controlling, marketing or finance, or you can explore a range of subject areas to discover your own interests and talents. With courses taught in German or English, guest lectures from industry, excursions as well as seminars and dissertations with a practical focus, you will build important contacts and prepare for professional life. Our dedicated faculty team will provide comprehensive guidance and support you every step of the way.
This phase, which covers the first and second semesters, will provide you with the essential foundational knowledge you need. You will become familiar with fundamental economic issues and problem-solving approaches. In the 'Introduction to Business Thinking and Practice' („Einführung in das betriebswirtschaftliche Denken und Handeln) module, which you will take in your first semester, you will gain an overview of basic economic concepts and methods. You will also be given a 'big picture' and a 'map' of the various areas of business administration. As part of the 'Business Administration in Action' course, you will apply the theoretical knowledge you have learnt directly in a business simulation.
During the first two semesters, you will also acquire fundamental knowledge in key areas of business administration, ranging from accounting and finance to value chain management and digitalisation. You will also develop methodological skills in mathematics, statistics and data science, as well as gaining interdisciplinary insights into related subjects such as law and economics. Furthermore, the foundation programme enables you to explore various aspects of economics. This will help you to discover your own interests and talents and make decisions about your future specialisation.
60 Credits
Business management specialisation: Deepening basic knowledge
From the third semester onwards, the introductory phase is followed by the in-depth and specialization phase. This builds on your knowledge of various aspects of business administration and gives you the opportunity to specialise in a particular field. This phase begins with the business administration specialisation , consisting of five modules:
Corporate Management and Organisation: Learn how companies are managed intelligently and organised effectively using concrete case studies.
Artificial Intelligence and Automation: Gain an understanding of AI and automation concepts, technologies and applications, and learn to apply AI methods.
Marketing: Acquire a basic understanding of consumer behaviour and market research, and learn to develop a sales strategy.
Business Ethics: Gain an understanding of the fundamentals of economic and business ethics, as well as concepts such as corporate responsibility. Learn to analyse management problems from a business ethics perspective, deriving responsible recommendations for action.
Controlling: Discover how controlling can support management in achieving corporate objectives from decision- and behaviour-oriented perspectives.
30 Credits
Business specialisation: Building a profile
This section helps you to tailor your studies to your individual interests, as well as to the specific requirements of your chosen subject and career aspirations. You can create your own personalised study plan and prepare for a Master's programme after completing your Bachelor's degree. You can choose from all Business Administration modules, as well as individual Business Informatics modules. The module 'Academic Work with AI' will prepare you for the seminar. During the seminar, you will write a term paper and deliver a presentation. This will enable you to work with current academic publications, improve your ability to argue and discuss, and further develop your written and oral communication skills.
If you choose one of the specialisations within Business Administration, such as “Accounting, Controlling and Finance”, “Marketing and Digital Business”, or “Management”, this will be noted on your Bachelor's degree certificate.
As part of the advanced and specialisation phase, you will also expand your knowledge of quantitative fundamentals further, for example by completing a module in Business Analytics.
Business practice: Putting knowledge into practice
In the modules within the 'Business Practice' section, you can apply your learning directly. This begins in the first or second semester with the 'Business Administration in Action' module, in which you will manage a company as part of a business simulation over several weeks, working as a team to tackle issues and make decisions ranging from procurement to sales.
On the 'Sustainability in Practice' course, you will work in small teams to explore a 'Responsible Innovation' topic, conduct independent research, and present your findings in the form of an academic poster at the 'Responsible Innovation Summit'.
We recommend that our students undertake an external internship. Provided certain requirements are met, the internship can be credited towards your degree, earning you 6 credits.
15 Credits
Electives: Deepening interests
This section gives you the greatest freedom to refine your profile and explore your interests in more detail. You can choose modules from various disciplines, such as business administration, economics, quantitative methods, business informatics, and business education. You can also include selected modules from other faculties, such as economic and social history, computer science, mathematics or economic and social psychology. Additionally, you can take modules designed to strengthen fundamental soft skills, such as leadership, communication, data interpretation and academic argumentation. You can also include Business English or foreign language courses, provided they are not in German or your native language. /p>
18 Credits
Bachelor's thesis: Putting theory into practice
Your final dissertation provides an opportunity to apply your acquired knowledge and address a specific research question within a given timeframe. It will draw on all the skills you have learnt during your studies, including research methods, critical thinking and independence. You will select a current topic relating to business management challenges and analyse real-world data using quantitative methods. You also have the option of working on a practice-oriented topic in collaboration with a company for your final thesis.
12 Credits
Study plan, information about studying abroad and additional links
With us, you will gain both theoretical knowledge and practical experience. Our course content is designed to provide a direct link to professional practice and ease your transition into working life. Through excursions, internships, business practice modules, and practical-focused seminars and dissertations, you can apply your knowledge in real-world situations and gain valuable insights into the world of work. You can search for internships and job vacancies at companies on the University of Göttingen’s job portal, which features external job offers.
Our Bachelor's programme offers you the flexibility to adapt your studies to your personal development. After all, you may discover new interests and change your plans while studying. By selecting modules from the elective section and specialising in a particular area, you can differentiate yourself and develop a profile that will facilitate your transition into the professional world. You can even have the specialisations 'Accounting, Controlling and Finance', 'Marketing and Digital Business' and 'Management' listed on your Bachelor's degree certificate by choosing the according modules.
We forge the best connections by tackling challenges alongside others. Our Bachelor's programme gives you the opportunity to meet business leaders in lectures led by industry experts and to discuss ideas with them in seminars. You will also work together with them to solve real-world business problems during internships and projects. This will help you build a valuable network of contacts to ease your transition into professional life.
Spending a semester abroad can broaden your horizons, enhance your language skills, develop your intercultural competence, and provide you with unforgettable experiences. The Faculty of Business and Economics enables you to study abroad for one or two semesters as part of the Erasmus+ programme or through our faculty's and university's global exchange schemes. You will benefit from our extensive network of exchange programmes and partner universities, as well as our excellent study abroad advisory service, which provides support in every situation.
THESE OPPORTUNITIES OPEN UP TO YOU
Career paths with a bachelor’s degree in business administration. Further information on starting your career and interviews with graduates who talk about their career starts can be found here.
WHAT OUR STUDENTS AND ALUMNI SAY ABOUT STUDYING IN GÖTTINGEN
"What I really liked about my Bachelor's programme was that it offered numerous subjects from different fields of business. After the first semester, I was already sure that the ideas I had for my studies would be fulfilled and that business studies was the right course for me. After graduating with a Bachelor’s degree in Business Administration, I went on to do a Master’s degree in Finance, Accounting and Taxes to specialise."
Anisa Buzani,
Bachelor's programme in Business Administration and Master's programme in Finance, Accounting and Taxes
"A good mix of solid theoretical knowledge and practical skills prepares you well for the real world. You also have the opportunity to gain practical experience. Furthermore, you have an excellent academic environment that encourages and inspires. You have access to a wide network of faculty, researchers and alumni who are supportive of your career development."
Dilara Karakaya,
Bachelor's programme in Business Administration and Master's programme in Marketing and E-Business
"I felt at home from the very first day. On the one hand, this is due to the very good first-semester support provided by the faculty, the O-Phase and the student council. Secondly, despite its size, the Faculty of Business and Economics is like a small village and I liked the campus life right away. In the field of business studies, you can choose from a diverse range of courses. I would recommend the degree programme at any time."
Katharina Althoff,
Bachelor's programme in Business Administration and Master's programme in Management
How to apply
Three simple steps to apply to the faculty
1.
Register with hochschulstart.de at the platform for degree programmes with limited admission.
2.
Your next step will be to register at the application platform of Göttingen University. Enter your personal data and upload the required documents, then submit your application in order to participate in the application procedure.
3.
After the application deadline has expired, you will be informed about the status of your applications in the portal of hochschulstart.de. Of course, we will also inform you by e-mail about any available admission offers from the University of Göttingen. Once you have decided on an admission offer from the University of Göttingen, you must actively and bindingly accept it in the portal of hochschulstart.de.
"I enjoy working with the students in an open exchange about the teaching content. An intensive discussion of current topics is particularly exciting."
Finance
Prof. Dr. Olaf Korn
"Finance is not about rich people getting richer. Rather, a good understanding of corporate finance is a key element in really making the transformation to a sustainable economy with sustainable businesses. That's what I want to work on with you."
Financial Accounting und Sustainability Reporting
Prof. Dr. Vanessa Flagmeier
"Although debits and credits have been recorded for hundreds of years, external accounting is subject to constant change (e.g. currently through non-financial reporting) and is an extremely exciting subject. I am delighted when, through my teaching, I can inspire students to pursue this subject and help them to acquire the necessary knowledge and skills."
Management and Control
Prof. Dr. Michael Wolff
"Supporting students in their transition to professional life always motivates me. And when I see the alumni again after a few years and they remember the course content, it makes me happy."
Finance and Control
Prof. Dr. Stefan Dierkes
“I have an incredible amount of fun diving into the depths of the world of finance and controlling with the students. The students are invited to actively participate in the teaching so that the content is deeply understood and critically reflected upon. I also find the integration of business practice important, for example in the form of discussion rounds or seminars conducted in cooperation with companies.“
Organization and Corporate Development
Prof. Dr. Indre Maurer
"Through our teaching, students should be prepared in the best possible way for their professional future in leading positions. We support our students in developing analytical-conceptual skills, critical judgement and social competences. To achieve these goals, we integrate innovative teaching methods with a lively culture of discussion in the lecture hall."
Marketing and Retail Management
Prof. Dr. Waldemar Toporowski
“I want to make clear that the value of studying is not the accumulation of existing knowledge. Rather, it is about acquiring the skills to systematically question these findings, to formulate and justify the possible doubts and to find ways to confirm or dispel them.“
Value Chain Management
Prof. Dr. Matthias Schulz
"I am happy when students contribute their opinions and experience how enriching it can be to get to know other perspectives and points of view."
Do you have any questions?
Are you wondering whether a study programme at the Faculty of Business and Economics is right for you or do you have questions about the course of studies, placement in a higher semester or recognition of academic achievements? During our office hours, we advise you on site at the Oeconomicum, digitally via BBB and by telephone without prior registration.
