Pape, D./ Toporowski, W. (2025). The Psychology of Data Disclosure in Immersive Platforms: Risks, Rewards, and User Perceptions. In Proceedings of the2025 Global Marketing Conference.. Hong Kong.
Pape, D./ Toporowski, W. (2025). Virtual Promises, Tangible Failures – Understanding AR Service Failures in Online Retail. In Proceedings of the European Marketing Academy Conference 2025.. Madrid, Spain.
Pape, D./ Toporowski, W. (2025). Virtual Promises, Tangible Failures: Understanding Augmented Reality Service Failures in Online Retail. In Proceedings of the Hawaii International Conference on System Sciences, Vol. 58 (forthcoming). Waikoloa, Hawaii, USA.
Pape, D./Toporowski, W. (2024). 'To Share or Not to Share: The Role of Privacy Intervention Strategies in Metaverse Data Disclosure'. In Proceedings of the AMA Summer Academic Conference (pp. 757-758). Boston, USA.
Pape, D./Toporowski, W. (2024). Analog’s Digital Dive: How Augmented Reality Enhances Consumer Brand Engagement and Boosts Brand Equity. In Proceedings of the AMA Winter Academic Conference. St. Pete Beach, Florida, USA.
Pape, D./Toporowski, W. (2024). Virtual Trials, Tangible Errors – Navigating the Peaks and Pits of Augmented Reality Service Failures in Online Shopping. In Proceedings of the 49th Academy of Marketing Science Annual Conference. Coral Gables, Florida, USA.
Pape, D./Toporowski, W. (2024). To Share or Not to Share: The Role of Privacy Intervention Strategies in Metaverse Data Disclosure. In Proceedings of the European Marketing Academy Conference 2024. Bucharest, Romania.
Messer, U./ Pape, D./ Lukas, N./ Peters, L. (2024). From Cute to Incompetent: The Impact of Anthropomorphic Design on Responsibility Attribution in Autonomous Driving. In Proceedings of the Hawaii International Conference on System Sciences, Vol. 57 (pp. 1680 -1689). Honolulu, USA.
Pape, D./Toporowski, W. (2023). The impact of in-store augmented reality on patronage intentions and store purchase. In Proceedings of the AMA Summer Academic Conference (pp. 957-960). San Francisco, USA.
Pape, D./Toporowski, W. (2023). Augment your brand's reality - The impact of branded augmented reality filters on social media on consumer-based brand equity. In Proceedings of the AMA Summer Academic Conference (pp. 8-11). San Francisco, USA.
Pape, D./Toporowski, W. (2023). Let’s get phygital: The influence of AR-enabled products on consumer-based brand equity and repurchase intention. In Proceedings of the 2023 Global Marketing Conference. Seoul, Korea.
Pape, D./Toporowski, W. (2023). Augment your brand's reality - The impact of branded augmented reality filters on social media on consumer-based brand equity and purchase intention. In Proceedings of the European Marketing Academy Conference 2023. Odense, Denmark.
Pape, D./Toporowski, W. (2023). Let’s go ‘phygital’ - The impact of in-store augmented reality on patronage intentions and store purchase. In Proceedings of the European Marketing Academy Conference 2023. Odense, Denmark.
Pape, D./Toporowski, W. (2023). The Digital Extension of Analog Products through Augmented Reality – The Role of Consumer-brand Engagement and Consumer-based Brand Equity. In Proceedings of the 48th Academy of Marketing Science Annual Conference. New Orleans, USA.
Pape, D./Toporowski, W. (2023). Subtle yet Loud! The Impact of Branded Augmented Reality Filters on Social Media on Consumer-based Brand Equity and Purchase Intention. In Proceedings of the 48th Academy of Marketing Science Annual Conference. New Orleans, USA.
Pape, D./Toporowski, W. (2022). Reviving the experiential store: The effect of scarcity and perceived novelty in driving word-of-mouth. In Proceedings of the 7th Colloquium on European Research in Retailing (CERR). Zagreb, Croatia.
Pape, D./Toporowski, W. (2022). The paradox of sharing: Investigating the effect of scarcity in experiential stores on interpersonal and electronic word-of-mouth. In Proceedings of the European Marketing Academy Conference 2022. Kaunas, Lithuania.
Pape, D./ Toporowski, W./ Lademann, R. (2022). The liquefaction of online-offline retail borders: How in-store augmented reality can influence customers' patronage intentions. In Proceedings of the 28th Recent Advances in Retailing and Consumer Science Conference (RARCS). Baveno, Italy.
Pape, D./Toporowski, W. (2022). Breaking the Barriers Between Online and Offline Retail: The Effect of in-Store Augmented Reality on Customers’ Patronage Intentions – An Abstract. In Proceedings of the 46th Academy of Marketing Science Annual Conference. Monterey, USA.
Pape, D./ Toporowski, W./ Lademann, R. (2021). Breaking the Barriers between Online and Offline Retail: The Effect of Experiential Value through In-store Augmented Reality on Customers’ Patronage Intentions. In Proceedings of the 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.
