Agroforestry is a promising approach to tackle global land use issues. Combining trees with crops or livestock can increase the resilience of agricultural landscapes, while reconciling competing demands for land use.

Nevertheless, agroforestry is implemented very cautiously. Instead of assuming that farmers plant trees for the "right price", we are the first to investigate personal values and innovative Sustainable Business Models to explain why and how agroforestry is included in British and German farming portfolios.

A scientific investigation into these topics is important because the successful realisation of both countries' ambitious political objectives depends largely on the interest of farmers in implementing and expanding agroforestry. This approach is intended to help political decision-makers create effective incentives to encourage farmers to adopt agroforestry and thus achieve the political goals.

As the UK is advanced in modern agroforestry, Germany could potentially learn from the country comparison regarding levers for implementation to create more resilient landscapes.