We help in shaping the future of marketing: Are you looking for a flexible degree that aligns with your interests or a broad education in business administration? Our Master in Management with "Flexi-Focus" is just right for you! Please do not hesitate to contact us. Chair of Marketing and Innovation Management Tel. +49 551 39-26546 Office hours: By appointment
CHAIR OF MARKETING AND INNOVATION MANAGEMENT
How can we utilize new technological knowledge to develop innovative products and services that meet the demands of markets and society?
And how does marketing change when companies no longer (only) operate in physical but virtual realities?
What is the role of marketing in a world where customers increasingly interact with chatbots or avatars instead of humans?
Through our teaching we enable students to answer such questions. With our research we support managers in making decisions for sustainable business practices and responsible innovations.
Get to know our team and learn more about courses, theses, projects and much more.
Prof. Dr. Maik Hammerschmidt
NEWS
Successful Dissertation Defense in August
Welcome to the team Lisa
It’s a Wrap – 2 Successful Dissertation Defenses in November
Successful Dissertation Defense at the Retail Innovation and Logistics Lab
Participation in IFAC MIM 2025: Award-Winning Contribution on Supply Chain Resilience and Efficiency
Participation in the European Conference on Information Systems (ECIS) 2025
New Journal Publication on the Resilience–Efficiency Trade-off in Supply Chains
New Top Publication on Brand Engagement
Participation in the Annual Conference of the European Marketing Academy
OUR TEAM
Discover the future of marketing
Do you have any questions?
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.206
37073 Göttingen
Fax +49 551 39-26547
innovationsmanagement@wiwi.uni-goettingen.de
10.07.2026
Daniel Eichenberg successfully defended his dissertation.
04.2026
We are delighted to extend a warm welcome to Lisa Rüger to our team.
11.11.2025 & 24.11.2025
Henrietta Batinovic and Leah Lenning sucessfully defended their dissertations.
12.09.2025
Katharina Berendes successfully defends her dissertation about how different understandings of resilience shape supply chain management.
01.07. - 03.07.2025
Katharina Berendes presents a current project on the topic of resilience-efficiency trade-offs at the IFAC Conference MIM 2025.
12.06. - 18.06.2025
Katharina Berendes and Prof. Maik Hammerschmidt presented a project on paradoxes of AI adoption at the ECIS 2025.
04.06.2025
The study by Katharina Berendes, Prof. Maik Hammerschmidt and colleagues examines the trade-off between efficiency and resilience in supply chains.
01.06.2025
Are brand advocates the better customers? The new study by Prof. Maik Hammerschmidt and international colleagues reveals that brand critics purchase more frequently from the brand while brand advocacy substitutes brand purchases.
25.05. - 30.05.2025
Henrietta Batinovic and Prof. Maik Hammerschmidt joined the conference of the renowned European Marketing Academy (EMAC) in Madrid.
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