REFEREED JOURNAL ARTICLES

• 
  Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time, in: Journal of Consumer Behaviour, Vol. 24, Issue 5, p. 2597–2624, 2025 (with F. Tingelhoff, M. Hammerschmidt, S. Schöbel), Impact Factor: 5,2

REFEREED CONFERENCE PROCEEDINGS

• Behind the Scenes: An Empirical Exploration of Virtual Influencers’ Leveraging on Immersive Platforms, in: EMAC 2025 Annual Conference Proceedings, 2025, Madrid, Spain (with F. Tingelhoff, M. Hammerschmid, S. Schöbel)


• Now or Never! The Impact of Pop-Up Stores’ Ephemerality on Impulse Buying, in: EMAC 2024 Annual Conference Proceedings, 2024, Bucharest, Romania (with M. Pisek, W. Toporowski)


• Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 57, p. 2797-2806, 2024 (with F. Tingelhoff, S. Schöbel, M. Hammerschmidt)