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Georg-August-Universität GöttingenGeorg-August-Universität Göttingen Chair of Marketing and Consumer Behavior
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Stay up to date and learn about our diverse activities in research and teaching. We keep you informed about our collaborations with companies, seminars, current research projects, and publications.















































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Sommer Term 2025


New Master Module: High-Tech Marketing
















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Summer Term 2025


Seminar: Current Research Approaches in Marketing
















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December 2024


New Q1 journal publication on meat substitutes
















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November 2024


New Q1 journal publication on plant-based food choice















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August 2024


New Q1 journal publication on nudges in food choices











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