PUBLICATIONS BY MELANIE SCHWEDE
REFEREED JOURNAL ARTICLES
- Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention, in: Electronic Markets, Vol. 32, No. 4, pp. 2491–2505, 2022 (together with N. Meyer (née Mozafari), M. Hammerschmidt, and W. Weiger), Impact Factor: 7.1
REFEREED CONFERENCE PROCEEDINGS
- Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 56, 2023 (together with M. Hammerschmidt, N. Mozafari, N. von Schnakenburg)
- "I Will Follow You!" – How Recommendation Modality Impacts Processing Fluency and Purchase Intention, in: Proceedings of the International Conference on Information Systems, Vol. 43, 2022 (together with M. Hammerschmidt, N. Zierau, A. Janson, J. M. Leimeister)
- Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022 (together with N. Mozafari, W. Weiger, and M. Hammerschmidt)
- The Dark Side of Privacy Nudging – An Experimental Study in the Context of a Digital Work Environment, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (together with T. Barev and A. Janson)
- Designing for Social Presence and Leveraging the Outcomes of Customer Service Chatbots, in: Academy of Management Annual Meeting Proceedings, 2019 (together with A. Janson and O. Degen)
Contact
Melanie Schwede, M.Sc.
Chair of Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-University Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Room 1.201
37073 Göttingen
Phone: +49 551 39-28303
melanie.schwede@uni-goettingen.de