Dr. Kristin Jürkenbeck
Research focus:
- Food marketing (consumer preferences)
- Sustainability of food and agricultural products
- Public Health Nutrition
- Consumer behaviour
- BMBF Junior Research Group-FoodPlanet H - Food Environments for Planetary Health: Promoting and Enabling a Healthy, Climate-Friendly and Ecologically Sustainable Diet for All
- Reformulation strategies for organic food
- Development and testing of a climate label for food in Lower Saxony
- Participatory development of quality tomatoes for sustainable regional cultivation (acronym: PETRAq+n) (completed)
- Jürkenbeck, K.; Sanchez-Siles, L.; Siegrist, M. (2024): Nutri-Score and Eco-Score: Consumers' trade-offs when facing two sustainability labels, Food Quality and Preference, Doi: 10.1016/j.foodqual.2024.105200.
- Jürkenbeck, K.; von Steimker, F.; Spiller, A. (2024) Consumer's perception of food pairing products with usual, novel and unusual flavour combinations: A segmentation approach, Appetite, Doi: 10.1016/j.appet.2024.107270
- Jürkenbeck, K. (2023) The effect of information among established and new sustainability labelling on consumers’ preference and willingness to pay. Cleaner and Responsible Consumption, Doi: 10.1016/j.clrc.2023.100131